Amazon, Hulu, Netflix and now … Facebook. Yes, the news is out that Facebook is the latest to solicit Hollywood and other sources for original “TV” programming for the binge-watching crowd. This should not shock anyone. Video, both live and entertainment, is the future for all these platforms as they battle to become what the TV networks were to Americans in the late 20th century. While the over-the-top (OTT) providers like Amazon, Hulu, Netflix and others lead with programming first to generate community, the social channels…
Read MoreWhether you’re new to your role or have managed university communications for a number of years, it’s always a smart move to take a step back and take stock of all external communications from your institution. It’s an opportunity to reflect, improve and uncover new opportunities to tell the university’s brand story. We call this kind of project Research and Insights or a communications audit at Hodges, and here are some of the areas we look at: Are all communicators … communicating? Depending on the…
Read MoreSo, one of the things that we know from doing this for 15 years now, is that clients come to us and think they know what they want, but they really don’t. They really don’t know what we do every day either. So, that first meeting is really an educational process. And by the end of the meeting, what we like to get them to is a first step. And usually, that first step is communications audit. In that process, we do a number of…
Read MoreI’ve been in public relations for close to four decades, and based on that experience, I believe that most journalists are fair, conscientious and accurate. Sure, there have been exceptions to the rule, but by and large, my respect for the Fourth Estate runs deep. And so when a reporter calls asking for an interview or quote, I do my best to try to accommodate those requests, even when the issue that has prompted the call is an uncomfortable one. I believe that media relations…
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