Posts about Strategic Communications

Help us help you: five things we need from clients to thrive

There have been a few recent client meetings where I’ve had a client stop and ask, “What can we be doing to make our relationship more productive?” That kind of question is music to any PR person’s ears. After all, it takes two to tango, as they say, and any relationship is better when all parties are working to make sure that it’s as effective as possible. If you work with a PR firm or you’re considering working with a partner on PR efforts in the future, here are five ways you can help your collective PR efforts thrive: Help …

Read More

Read More

Can you sell and be a storyteller at the same time?

Imagine this scenario. You’re looking at shirts and a salesperson says, “You should definitely buy this shirt. It’s a really great shirt. It’ll keep you cool, and you’ll look so good in it.” Okay, thanks, you know you look good in cotton. But what if that salesperson said, “The other day I was at the Nationals game, and it was 95 degrees outside with zero shade. I wore this shirt and it was so breathable and light. It saved the day.” The latter approach is relatable, it appeals to your emotions, and it makes you want to buy the shirt …

Read More

Read More

Writing Woes: The Losing Side of a Particular Punctuation Point

And Now This Important Communications Issue: The Exclamation Point

My eyes caught an article online the other day that included this sentence: “Officials also stated that an innocent 35-year-old passerby who found himself caught up in a long-winded dispute over use of the serial, or Oxford, comma had died of a self-inflicted gunshot wound.” My first reaction was, “damn, so it’s come to that.” I know many people whose ardor toward their preferred rules of grammar and usage is consummate. But it’s hard to believe such passions would end so tragically. Only upon reading further did I realize I was hoodwinked again by a satirical piece from The Onion. …

Read More

Read More

Why NPR’s New Podcast Measurement Tool is Really RAD

In the 15 years since their inception, podcasts haven’t just become a household name, they’ve become a go-to industry for advertisers. In fact, according to the Interactive Advertising Bureau’s (IAB) 2018 report, podcast advertising revenue grew from $68.6 million in 2015 to $257.4 million in 2017. And the industry is only expected to continue to grow. While it’s clear that podcasts and podcast advertising aren’t going anywhere, we’re seeing a renaissance in how listenership and engagement are measured. For many years, the gold standard for podcast measurement was downloads. And while downloads are great at showing audience size, they don’t …

Read More

Read More

Content Marketing is an Organizational Effort

All too often we are approached by clients who struggle to initiate and maintain an ongoing content marketing program. Typically, it’s not that they don’t recognize the value of such a program, it’s more a gnawing fear of how they will find the time to implement what is likely a time-consuming strategy. After all, it’s usually our friends in the marketing and communications departments who often shoulder the entire brunt of the effort, without a lot of help from the rest of their organization. What most don’t realize though is that in order to be successful, they are going to need a …

Read More

Read More

Blocking Critics on Facebook Is Not Just Illegal, It’s Bad Business

More than a few years back, we had a client that had an aversion to social media. A small government agency, it was intrigued by the idea of being able to post its news directly to its constituencies on platforms like Facebook and Twitter. After all, such tools were changing – and have changed – the face of public relations and put several target-seeking arrows into the PR quiver. But when the agency realized that citizens would be able to comment on its otherwise oh-so-positive news, it put on the brakes, recoiling over the prospect of John Q. Public not …

Read More

Read More

My Take: The Most Influential Marketers of 2018

With apologies to Weiden + Kennedy, whose Nike spot featuring Colin Kaepernick was no doubt the most talked-about spot in 2018, my choice for marketer of the year reflects a strategy that is older than marketing itself and yet has now reached such a critical mass and level of sophistication that it’s difficult to point to anything else that is as effective. I’m talking about influencers. Influencers, of course, have been around for a long time. Asking your friends and neighbors for a recommendation on a plumber or cat food or a financial planner, that’s leaning on them as an …

Read More

Read More

How the Changes to LinkedIn Company Pages Might Impact Your Social Strategy

Earlier this week, LinkedIn announced a few significant changes to Company Pages on its platform — which caused our ears to perk up a little bit. We’ve been using LinkedIn as a communications channel to tell our clients’ stories since Company Pages launched in 2010. Now, with big changes afoot, here’s the 30,000-foot view of the features that will be rolling out over the next few months and the impact they might have on your organization’s social strategy. User-friendly mobile experience for admins Admins can now post updates and respond to comments from the LinkedIn mobile app. Impact: This will …

Read More

Read More

PR at Its Core: Actions over Words

Anyone who has received an email from me may have noticed a rather abstruse quote as part of my email signature. It’s an observation by T.S. Eliot in which he asserts that “Being is intelligible only in terms of becoming.” I like it for two reasons. First, it’s derivative enough to demand that you ponder it a bit, like good poets are wont to do. But perhaps more importantly, I agree wholeheartedly with the sentiment, which if you were to reduce it to a bumper sticker basically means “you are what you do.” That’s really the essence of public relations. …

Read More

Read More

Content Fundamentals: Finesse These Elements on your Digital Platforms

Your marketing team is putting in a lot of creativity, strategy and effort into making sure your company’s content marketing plan is as effective as possible. But, are they following simple best practices that will ensure content from your company will stand out from the rest? Here are a few best practices to share with your marketing team, broken down by platform, that will help them keep content user and search engine friendly, reach target audiences and generate more leads. Whether your team is aiming to capture more leads through offers or raise awareness at the top of the funnel …

Read More

Read More

Contact Us

The Hodges Partnership
1805 East Broad Street
Richmond, Virginia 23223
804-788-1414
804-788-0085 fax