Watching your son or daughter spill their drink at dinner is frustrating. Watching them spill an $8.95 gimmick drink at a theme restaurant is even more so. Watching your server witness spilled drink and not offer to refill it? Frustrating enough to dampen the whole night out – in addition to some 50-odd napkins. I’m the type of person who stays quiet but has a long memory when it comes to customer service, which for me continues to be among the most crucial elements of…
Read MoreOK, another cheap attempt to tie blog content into March Madness, I know. But in this case I feel pretty justified. Ask anyone who works with me, ask my wife and kids. I’ve been obsessing over this #PRSARVA presentation on content I’m giving on March 27 (I hear tickets are going fast so register here). I actually wrote a first draft during the VCU-A10 finals yesterday. If that’s not madness I don’t know what is. Contributing to the madness is the fact that the recent…
Read MoreSpeaking helps me think. Actually it forces me to think, especially given the fact that meetings, work and life sometimes doesn’t always allow me that luxury. By speaking I mean speaking opportunities and the research that goes into them. At the end of March I’m speaking to PRSA Richmond about “content.” So when VCU PR prof extraordinaire Bill Farrar asked me to speak to his social media class yesterday, I jumped at the opportunity since it helped me begin to form my thoughts and frame…
Read MoreA quick post here to preview a talk that Sonali and I are giving next Wednesday to PRSA Richmond. They tell me that more than 100 folks have signed up so seats are going fast (more than veiled attempt here to jam the room.) Here's a link to sign up. Even though Hodges Digital Strategies is still in its first year, our learning over the course of the last year or so has been exponential. I peeked back at a similar presentation I gave last…
Read MoreFirst, apologies for not writing as much lately. Frankly, I've been busy both personal and professional and I just haven't had a great deal of value to say. It is humbling to have conversations with many folks and have them tell me they are regular readers of this blog. We're approaching the blog's second birthday and when it began I didn't know where it would take us all. I'm also spending a great deal of time thinking about where things are going. The topic is…
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