Content Madness

OK, another cheap attempt to tie blog content into March Madness, I know.

But in this case I feel pretty justified.

Ask anyone who works with me, ask my wife and kids. I’ve been obsessing over this #PRSARVA presentation on content I’m giving on March 27 (I hear tickets are going fast so register here). I actually wrote a first draft during the VCU-A10 finals yesterday. If that’s not madness I don’t know what is.

Contributing to the madness is the fact that the recent Facebook poll on the topic (please vote on our page) shows that you the content curators are a bit mad over the topic as well. 

There is no real consensus on the question of what is “the toughest part about managing content?” The votes are split among finding the content itself, time management, finding content that breaks thought, and the dreaded “other.”

Previewing my presentation a bit, I’ll try to focus on the following “brackets” (couldn’t resist):

• Strategy
• Planning
• Content and context
• Promotion
• Reporting

By breaking those down my hope is that it might ratchet down the level of daily madness felt by all who manage content.

And notice I haven’t used the “SM” phrase yet. Talk about things that drive me mad…