Barnes & Noble is opening more stores than ever. When I saw this headline in Good Housekeeping, I admittedly did a double take. Behind the growth? Creators breathing new life – and community – into reading. How is TikTok, or more specifically #BookTok, supporting retail – and what can we learn from it? What exactly is #BookTok? The subcommunity emerged in 2020 and continues to help revive the sale of physical books. It all started with a hashtag. Cait Jacobs of @caitsbooks created the community…
Landing national media coverage is often considered the holy grail of PR – and for good reason. The credibility and reach it offers can elevate a brand’s story in ways few other tactics can. Breaking through to national outlets is no small feat. It takes insight, strategy, relationships and timing. At The Hodges Partnership, we’ve built a reputation for navigating this complex media landscape, and now we’re bringing that expertise to the forefront in a live conversation. Join us on the morning of Wednesday, June…
We love work / life balance here at Hodges, but sometimes in our daily lives, we can’t stop to think about the connections to PR as we’re reading content, listening to something or otherwise experiencing the world. Often, it’s something unexpected that inspires us. In this case, it was reading a cooking Substack that led to a podcast listen that had a Hodger thinking about PR and the way we approach things. Are you familiar with Substack? It’s an online platform— a subscription network —that…
In the face of unexpected challenges, organizations must be prepared to weather the storm with a robust crisis communications plan. At The Hodges Partnership, crisis communication is not a one-size-fits-all approach; instead, it is a tailored strategy designed to address the unique needs of each crisis and organization. A tailored approach At Hodges, we recognize that every organization is different, requiring a customized crisis communications plan. By immersing ourselves within the team that is dealing with the crisis, we quickly learn any nuances or unique…
I’ve talked before on our blog about how thankful I am to have ongoing professional development opportunities here at Hodges. Joining media relations and writing coach Michael Smart’s Inner Circle in 2021 has been incredibly valuable to me, particularly the monthly master classes and Inner Circle Facebook group where members can ask questions and share advice. One of my favorite sessions each year is the December session on lessons learned from the best pitches of the last year. Members submit their best pitches, and Michael reviews them, identifies…
It’s graduation season, which means a number of students are stepping out into the world with PR degrees either hunting for a job or looking to make the most of a first opportunity. I remember how much I benefited from the advice of others when I was just getting started, so I asked my colleagues what advice they would share with this year’s graduating class of PR students. On finding a PR job: Don’t be afraid to fail. The hiring landscape is a competitive one…
One of the things I love about working at Hodges is the opportunity we have for ongoing professional development. In pre-COVID times, this meant attending conferences and various in-person trainings, but like many other things, a lot of our professional development has taken a virtual turn in the last year and a half. Earlier this year with the support of Hodges, I joined media relations and writing coach Michael Smart’s Inner Circle, and I’ve found great value in the sessions and training that are provided…
It’s no secret that the last year and a half has brought about a tremendous amount of change, both in our daily lives and in the way we do business. In the public relations world, we’re seeing some common themes as we engage with media contacts. We’re sharing five ways media relations has changed in the last year or so, and we talk about ways you can adjust accordingly. There are more busy news days. In October, I wrote a blog post on this very…
We‘ve been doing some crowdsourcing with our internal agency team on media relations best practices beyond press releases – tips and tricks that we use to engage and build relationships with both new and existing contacts, and ultimately, place important stories for our clients. Finding ways to break through is crucial – according to Muck Racks’ survey The State of Journalism 2021, the average journalist gets between 5-25 pitches per week and 4% of journalists reported getting more than 51 pitches in a single day…
All in all, press conferences should be pretty straightforward. Share the facts. Answer questions. Provide context and insights. Even to the casual observer, White House press conferences have been lacking that normalcy over the last four years, that is, even when they took place at all. Not only was there no regular frequency to them – in 2019, the press office went more than 40 days without one – perhaps worse, it was hard to tell fact from fiction. Very often, questions from reporters were dodged or ignored…
I’m going to start this blog post off with a big claim – this is The Gong blog after all, named after the giant, gold shiny Gong we have in our office used to celebrate agency accomplishments. Our national media relations work in the past three months has been as successful as it’s ever has been since Hodges was founded in 2002. When we look at the number of outlets our clients have been featured in and the diversity of the coverage, it’s been a…
2020 has been filled with… a lot. It seems like just about every day is filled with breaking news – important stories of natural disasters, COVID-19 updates, racial injustice and protests and the upcoming presidential election. The one thing we’re missing: a slow news day, often a PR person’s best friend. Don’t get me wrong, these major stories are critical, and we all should appreciate the reporters who are working long hours and often putting themselves at personal risk in order to share news and…
