Madelyn Blaser is a social media whiz, thrifting queen, charcuterie board aficionado, and now the latest addition to our growing roster of former interns-turned-Hodgers. Madelyn graduated from VCU in 2023 and began her public relations career as the social media manager for a local consignment shop. Soon after, she joined Hodges as an intern for the Virginia Spirits team, where her standout work and unwavering ambition made it a no-brainer to bring her on board as an account coordinator. Without further ado, please meet Madelyn…
Read MoreIn my first year as a Hodger, I lived and breathed virginiaspirits.org. In fact, my very first project was to conduct a full website audit and make a plan to redesign the site, which we inherited from the Virginia Distillers Association after The Hodges Partnership was awarded the Virginia Spirits Board Marketing Office (VSBMO) contract in March 2023. In just 12 months, the website redesign has already yielded strong results, with a 31.77% surge in web traffic and an 11% increase in engagement rate. Here’s…
Read MoreTo no surprise, short-form video content has taken the world by storm. In short order, it has been redefining the way brands build awareness and increase user engagement. Today, PR and marketing professionals are growing more committed to expanding their short-form video strategies, and can you blame them? The facts are undeniable: The evidence is all there. Short-form video content is worth investing in. Here’s how: Keep it short and sweet Short-form videos work because they cut to the chase. They capture viewers’ attention with…
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