5 tips for writing blog posts that convert

If you’ve been on the fence about bringing your brand’s blog to the forefront of your inbound marketing strategy, there are plenty of good reasons to jump in and harness this powerful tool to both position your brand and turn hesitant leads into loyal customers. Let’s begin with some statistics:

• Brands that blog 15 or more times per month see five times more traffic than those that don’t.
• B2B marketers who use blogs receive nearly 70% more leads than those who choose not to.
• Marketers who prioritize blogging are 13 times more likely to enjoy positive ROI.

At Hodges, we hear and understand the reasons why so many brands say there’s just no time to devote to blogging, but the payoffs for doing so are too big to ignore. If you’re stuck on where to begin, here are some tips that will show you the way.

Blog Posts that Convert

• Many of the skills needed to write compelling and effective blog posts can be learned. Your basic blog style guidelines should keep your content factual, concise, clear, and lively, with a good dose of search engine optimization spread throughout, particularly in your title and meta description.
• Use polls, studies and statistics. Bite-sized statistical data is simple and quick to read, and it’s also easily sharable via your social media platforms.
• In today’s responsive mobile age, your readers are conditioned to reading top-down instead of left-right. This format works best with shorter sentences and paragraphs that are easier to digest. Bullet points and numbered lists allow readers to view and find important data more quickly.
• A killer headline is essential, and you may spend as much time creating it as you do the post’s body. Not only does it need to be catchy, it should target your buyer persona’s journey from initial interest to final purchase decision.
• Be it registering for an email newsletter or downloading a free eBook, include a CTA to encourage your buyer farther down the funnel.

Stand Out and Get Noticed

There’s no denying that it’s a challenge for many marketers to create original, resourceful and relevant content on a consistent basis. But the bottom line impact of blogging can’t be denied or ignored. To help get you started on integrating the power of blogging into your marketing strategy, download our free blogging template below.