Some quick thoughts on The Daily, News Corp's new iPad-only newspaper. I love it. Not because the content is great or the design is tremendous, remember people ragged on the first issues of USA Today when it come out. I love it because, it represents the future of what dynamic, interactive, freshly delivered content CAN be. I also love it because at a time when daily news delivered in a "news-a-zine" format is dying, here is a new fresh source of information. Finally, I love…
Read MoreMy dad died a little over a year ago, and to this day he really didn't know exactly what I did for a living. It's not that my dad wasn't smart, in fact as a small businessman he was one of the best marketers I ever met. It's just that it is very difficult to explain exactly what public relations is, especially to people who aren't marketers. Bottom line, is I'd love to have a dime for every person who after I explained to them…
Read MoreWe temporarily interrupt the regular social media-tilted programming on this blog to discuss old-fashioned media relations. I would like to introduce you to a media relations pros' best friend: The Bookstore. Most specifically, the magazine stands. You remember magazines don't you. Our old friend Sarah Marchetti (@sarahmarchetti) of Ogilvy's digital practice in D.C. chided me this week on Twitter by tweeting, "What are magazines? Are they like paper versions of blogs? Okay maybe I'm showing my age, but we all still have clients or…
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