The Daily from the PR perspective
Some quick thoughts on The Daily, News Corp's new iPad-only newspaper.
I love it.
Not because the content is great or the design is tremendous, remember people ragged on the first issues of USA Today when it come out.
I love it because, it represents the future of what dynamic, interactive, freshly delivered content CAN be.
I also love it because at a time when daily news delivered in a "news-a-zine" format is dying, here is a new fresh source of information.
Finally, I love it because as a media relations professional it is the equivalent of "cool fresh meat" for folks like us to pitch to and to get coverage for our clients.
Don't judge The Daily by its debut yesterday, wait a year and lets talk. I have a feeling it will be an interesting conversation.