Two things right off the bat in the spirit of full disclosure. I was part of the group that tried to get the ballpark in the Bottom and keep the Braves in town. I’m a sap for good, fun old-time promotions done well. And the folks with the Richmond Flying Squirrels are doing the second thing so well, it is making me slightly forget my disappointment over the first thing. The latest case in point, the unveiling of the new mascot “Nutzy” and the new uniforms…
For those who know me well, they will likely find it hard to believe that there was a time when I actually hated Bruce Springsteen. Worse yet, I lived in New Jersey at the time, going to school at Rutgers, working at the college radio station around the time “The River” was released. I can’t remember why I hated him, probably the old “you can’t understand the words” thing. Looking back, I missed many an opportunity to take part in what was a sport at…
There are a lot of random thoughts that enter one’s mind on a long drive. As I mentioned yesterday, we’re on our way to Birmingham to see my beloved Scarlet Knights play in the Papajohn’s.com Bowl. And in between the squeals of Wall-E on the DVD and my kids looking at the Western Virginia countryside, I pondered my next blog post. So it is fitting that I ponder the resurrection of my alma mater’s football program in branding terms and see what lessons we can…
"*" indicates required fields
"*" indicates required fields