Posts about Branding

Telling your brand story

One of the first things we do here at Hodges during our onboarding process with a new client is to sit down with them to learn their story — usually a personal narrative that naturally progresses into and reflects the brand’s story. For those of us in media relations, storytelling is essential to what we do. After all, once you get the attention of the media, what’s next? It’s telling the story — one that is compelling enough for the media to share with their readers who in turn are sparked to learn more about your brand. Well just how …

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Platt: CVS not so brave in banning cigarettes

Last week, CVS made a bold move in deciding to no longer sell cigarettes in its 7,600 stores nationwide. The decision garnered CVS beaucoup earned media, including much praise and perhaps a little criticism. But some of that praise, including from CVS vendor and global PR powerhouse Edelman, blew right past hyperbolic, calling the decision courageous. In a guest column this week on The Future Buzz, our own Caroline Platt explains why this is a smart business move, not a courageous act of civil disobedience. Check out her column, and let us know what you think: Is CVS courageous or …

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Stop speaking in bumper stickers

Although I’m only 30, I’m an aspiring curmudgeon. Nothing brings me more joy than getting on a soapbox and ranting about the absurdity of things. My coworkers love it. (Read: I regularly interrupt my coworkers with rants they couldn't care less about.) Well, I recently was perturbed by something that was too important to share with only the select folks at THP. So without further ado… Conversations around public relations can quickly devolve into esoteric nonsense. Go to enough PR workshops, luncheons or conferences and you’re bound to hear inspiring notions about organizational storytelling. You’ve heard them: “Don’t sell a …

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PR At Your Service

Watching your son or daughter spill their drink at dinner is frustrating. Watching them spill an $8.95 gimmick drink at a theme restaurant is even more so. Watching your server witness spilled drink and not offer to refill it? Frustrating enough to dampen the whole night out – in addition to some 50-odd napkins. I’m the type of person who stays quiet but has a long memory when it comes to customer service, which for me continues to be among the most crucial elements of public relations. Get it right, and I’ll be back. Screw it up, and I’m like …

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What Luxury Means to Hodges

We at The Hodges Partnership have been developing a luxury practice over the last couple years.  As with most things, the perception of luxury depends on the lens used.  I wanted to take a moment and discuss what luxury means to us and why we are so passionate for this sector. If you turn to the dictionary, you will find definitions of abundance, extravagance and the enjoyment of pleasures or comforts that are not absolutely necessary.  Some equate luxury with items bearing exorbitant price tags.  Others might get philosophical on you and explain that luxury is intangible, a precious moment of …

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Facebook Timeline for Brands.  Holy S#@!

If you are a Facebook marketer like me, today is like Christmas (or for me Chanukah) in February. Because Facebook Timeline for Brands is here and we have a month before it kicks in for good, whether we're ready or not. At first blush (here's the THP page) it is pretty much what we expected with: The new cover photo offering great promotional opportunities The ability to highlight stories for greater impact The ability to minimize or totally edit past posts to tell your story better But a deeper dive has marketers like me salivating because: Apps for landing pages, …

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Two great upcoming #RVA events

It's been awhile since the last post but things have been busy at work and with spring break  (Hogwarts was very fun). I welcome you all back with news of two fun events on the horizon. The first is an honor to be a part of, as we're sponsoring the event.  She may not know this but there are few people who have influenced me and in turn the direction of our business, than Amber Naslund (@ambernaslund).  Almost three years ago when I dove into the world of social media, Amber was there.  With her blog Altitude Branding, now Brass Tack …

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#RVA and Creativity, one year later.  #RVACreates

One of the most viewed posts in this blog's two-plus year history was one I wrote on Richmond and the concept of creativity. Posted early last March, I made the case that Richmond's "brand" should not rely on its history but on its future and that future should highlight the strong creative community that exists here. The reaction and comments I received from that post were stunning to me with most in favor of the idea and making suggestions as to how we could harness and celebrate Richmond's creative spirit. Little did I know, at the exact same time, some …

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The Hodges Partnership
1805 East Broad Street
Richmond, Virginia 23223
804-788-1414
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