Going “Nutzy” over the Squirrels

Two things right off the bat in the spirit of full disclosure.

1. I was part of the group that tried to get the ballpark in the Bottom and keep the Braves in town.
2. I’m a sap for good, fun old-time promotions done well.

And the folks with the Richmond Flying Squirrels are doing the second thing so well, it is making me slightly forget my disappointment over the first thing.

The latest case in point, the unveiling of the new mascot “Nutzy” and the new uniforms yesterday at the Byrd Theater complete with kids singing “Take me out to the Ballgame” and local sports personalities modeling the unis.  Great stuff, open to the public, etc.

But it is more than that, a couple of us at THP recently had a chance to tour the Diamond (AKA, The Nuthouse…my name, not their’s…yet) to see what close to two million dollars of improvements get you.  And while it still will never quiet my screaming for a new ballpark, it will enhance the fan experience.   The new lower-bowl seating, all new equipment for concessions, a team store and remodeled suites are a great start.

But even more important is what they are planning for the game experience with expanded Kid’s Zones, picnic areas, promotions, etc. 

We are and always will be friends with Braves management, but there is a new energy coming from Broad Street and is willing do whatever it takes from a community involvement and sponsorship standpoint.  After having lunch with GM Todd “Parney” Parnell, who brings a wealth of experience from a number of similar stints in other minor city towns, you get the feeling that they will tailor promotions and sponsorships in ways that will truly be a “win-win” for both the sponsor and the team.

But Richmond, as we all know is the town where its seems cynicism was invented.  So the first homestand or two will be critical for the Squirrels.  Not necessarily to prove how good they are on the field, but off the field and in the stands with fans and families. 

By my account they are off to a great pre-season start.  Good initial word of mouth will potentially help them reach their lofty attendance goals.  They need to make the experience markedly difference than the Braves experience.  If they do, they have a Flying chance.  If not, they will crash.

Let’s Go Nuts.