The Rundown | October

Each issue of our monthly e-newsletter, The Press Box, includes the latest industry-related news and trends we’re talking about around the Hodges office. Think of this aptly named section, The Rundown, as your monthly recap of all things PR, social and content. Here is this month’s The Rundown and a sneak peak of the October Press Box.

Facebook is coming to Richmond

Earlier this month, Facebook announced its plans to build a $1 billion dollar data center in Richmond, according to Richmond BizSense.

Custom audience targeting is getting even more specific 

Speaking of Facebook data, Facebook announced it will be adding two custom audience-creation options that will help make targeting even more specific. Both new filters will target users who have engaged with your content, according to Social Media Today.

GIF ads coming soon

300 million people view a GIF on Giphy every day, and Giphy execs hope to triple that. But they’re also hopping on the six-second ad train. This FastCompany article details how the company hopes to leverage their cultural cachet to bring in billions in revenue with super-short ads.

Creating loops with Facebook Live

We spend a lot of time thinking and talking about Facebook Live, but this is one of the most interesting uses we’ve seen so far. This band uses the small delay in the Facebook Live broadcast as a video delay loop to perform with their past selves. It takes a few minutes to get going before building to a crescendo of layered videos.

Sales meets social

Pinterest and Target have inked a deal that allows the retail giant to integrate a visual search feature (called Lens) into its mobile – and eventually web-based – properties. According to TechCrunch, this technology will enable consumers while they’re shopping to “take a picture with Pinterest’s app then find out additional information, like where to buy the item, how much it costs, or other ideas – like how to style an article of clothing, for example.”

Turning a negative into a positive

A one-star review is enough to make any company cringe, but for Snowbird – a Utah ski resort – these reviews became the focus of its latest advertising campaign. Pairing these reviews with stunning imagery from the slopes got the resort lots of attention. Check out some of the ads in this write-up from AdWeek.

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Amanda Colocho

Amanda joined Hodges in 2015 after earning her undergraduate degree in mass communications and public relations from VCU. Since then, she’s been flexing her media relations, content strategy and social media muscles on accounts like Virginia Distillery Company, Motorcycle Law Group, Hilldrup, Kroger, Virginia Outdoors Foundation and Swedish Match’s Umgås Magazine.

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