Posts by Amanda Colocho

The Rundown | October

Each issue of our monthly e-newsletter, The Press Box, includes the latest industry-related news and trends we’re talking about around the Hodges office. Think of this aptly named section, The Rundown, as your monthly recap of all things PR, social and content. Here is this month’s The Rundown and a sneak peak of the October Press Box. Facebook is coming to Richmond Earlier this month, Facebook announced its plans to build a $1 billion dollar data center in Richmond, according to Richmond BizSense. Custom audience targeting is getting even more specific  Speaking of Facebook data, Facebook announced it will be adding two custom …

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Four Ways to Use Facebook Live for Your B2B Business

In a recent blog post, we made the case for why businesses should take advantage of Facebook Live. It’s time and cost-effective compared to webinars and other forms of video. Plus, the demand for video in marketing is on the rise, and research tells us it’s a great way to really engage with a target audience. News outlets are now not the only ones able to report on current events in real time. Influencers and celebrities are using Facebook Live to promote product launches or their overall brand, and businesses and organizations are going live on Facebook to promote a …

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Facebook Live is on the Rise: Why B2B Marketers Need to Use This Trending Social Tool

If you’re not already using Facebook Live in your content marketing strategy, it’s time to jump on the bandwagon. Video consumption will continue to grow, accounting for nearly 80% of all internet traffic by 2019, according to a recent study from Cisco. And despite Instagram’s consistent, rapid growth in users, Facebook remains the most popular social network on the globe. Facebook Live combines these two digital trends and has the added bonus of delivering key messages to a targeted audience immediately. Marketers should be taking advantage of their capability to easily create and share video content on a platform where …

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What to Do When your Media Placement Contains an Error

Errors in the media are bound to happen: incorrect facts, misspellings or mispronunciations, tagging the wrong accounts on social media, you name it. Poynter does a rounds up (“Best of media corrections”) each year some of the funniest slip-ups that caught their eye, errors we might all learn a lesson or two from. But let’s face it, when we’re on the other side of those media miscues, especially when it involves your client, there’s not a whole lot that’s funny. Most of the time, these errors can be quickly corrected, especially when the article lives online. But what do you …

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The Run Down | June

Our rundown of the latest news in PR and digital marketing.

Earlier this year we revamped our monthly newsletter, The Press Box, to include some of the industry-related news and trends we’re talking about around the Hodges office. Think of this aptly named section, The Rundown, as your monthly recap of all things PR, social and content. Like what you read below? Subscribe to receive the next issue of the Press Box. VR Giving Employees R&R at Work The New Yorker highlighted Mure VR, an Icelandic startup that’s hoping to cure ho-hum office environments into “Oh wow!” ones through its virtual reality app, Breakroom. While some organizations have the budgets to create resting …

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Content Fundamentals: Finesse These Elements on your Digital Platforms

There’s a lot that goes into creating and implementing an effective content marketing strategy. Keeping content fresh, interesting and engaging are important if you want readers coming back, but there also are many components on different platforms that can help guide audiences to more of your content and increase click-through rates. Here are a few of those elements, broken down by platform, to help keep content reader-friendly, navigate your target audience and generate more leads. Whether you’re capturing leads through offers or raising awareness at the top of the funnel through blogging and social sharing, don’t miss out on simple opportunities …

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Welcoming WRIC’s new VP, Larry Cottrill

We recently had the opportunity to meet with channel 8’s new Vice President and General Manager, Larry Cottrill. We welcomed him in Hodges fashion (with food) during our monthly “pizza storm” where we brainstorm topics over a pizza lunch. Since arriving to Richmond, Larry has really taken the time to get to know the city and local industry, meeting with other agencies, executives, nonprofits and more. Hodges had the honor of being his 78th  meeting. Larry and the Hodges team got to know each other and exchanged questions and tips related to the best places to eat, of course, and …

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Live on Coast Live: Our Recent Media Relations Hits for Motorcycle Law Group

Media relations is just one of the many of the core competencies at Hodges and, on a personal level, an area  I’ve really grown to enjoy. One of the clients I’ve had a chance to help earn media placements for recently is Motorcycle Law Group (MLG), a personal injury law firm specializing in motorcycle accident cases. The firm’s partners and attorneys are licensed to practice along the east coast in Va., W.Va., N.C., S.C. and Ga. From local, regional and trade media relations (read: A Marketers Secret Weapon: Trade Publication), we’ve seen success showcasing MLG’s attorneys as industry experts, both …

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Tips for Increasing Organic Engagement on Twitter

By now, you get it.  Raising awareness, boosting engagement and reaching the right target audience on social media demands a “pay-for-play” strategy.  The way the algorithms work, it’s wasted effort unless you put some dollars behind your posts. Even so, that doesn’t mean you should completely abandon organic efforts, especially on the White House’s favorite social platform. Over the last two years, customer service conversations on Twitter have more than doubled, and companies are especially tuned in when negative tweets about them start to crescendo. What that tells us more broadly is that audiences want to be engaged on Twitter …

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Preparing for Interviews

Content creation goes beyond sharing your own personal insights and expertise. When blogging for your business, it’s not all about you. Sharing industry-wide news, tips and trends and taking advantage of your company’s subject-matter experts (read: Owning Your Story) are essential elements to build your blog’s credibility and brand. After all, whatever your expertise, there is always more to learn beyond your own insights and experiences. And so, aggregating relevant content can go a long way toward building your blog’s readership. Another vital resource, of course, is tapping into available subject matter experts, especially when it comes to offering information …

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Richmond, Virginia 23223
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