Posts by Amanda Colocho

Content Fundamentals: Finesse These Elements on your Digital Platforms

Your marketing team is putting in a lot of creativity, strategy and effort into making sure your company’s content marketing plan is as effective as possible. But, are they following simple best practices that will ensure content from your company will stand out from the rest? Here are a few best practices to share with your marketing team, broken down by platform, that will help them keep content user and search engine friendly, reach target audiences and generate more leads. Whether your team is aiming to capture more leads through offers or raise awareness at the top of the funnel …

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A Marketer’s Secret Weapon: Trade Publications

Getting media coverage in trade publications, especially for B2B companies, is a great way to promote your product, service or business to a specific, targeted audience. These publications are professional resources with relevant information on trends, recent developments in the field, new products, techniques and other news that is specific to an industry. If your content marketing game is strong, you’re already sharing these insights on your company’s blog, newsletter, social media pages and other platforms used to communicate with audiences. But sharing and showcasing expertise in an industry publication not only enhances brand credibility but also creates greater awareness. …

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Three best practices to boost SEO

Search Engine Optimization or SEO is the key way to improve your website’s prominence in search engines. There are several rules, tools and plug-ins that can help boost SEO on the backend as well as experts and agencies who specialize in this area. But there also are a few best practices you can employ on your own that will help optimize your company’s website. Some of these also will help improve user experience and can support content marketing efforts. Here are three SEO best practices to follow when creating online content. Update the website regularly with reader (and SEO) friendly …

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Three core elements of a media backgrounder

If you’ve lined up a media interview for your boss or an expert in your organization, nice work. Earned media is a great way to generate awareness and credibility about your company or organization. But now it’s up to a reporter to actually tell the story, making it all the more important that you help prepare your boss as much as possible. When prepping for an interview with the media, we’ve mentioned the importance of homing in on key messages and practicing anticipated questions. But before digging into the topic itself, start with the basics. Do some preliminary research about …

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The Rundown | October

Each issue of our monthly e-newsletter, The Press Box, includes the latest industry-related news and trends we’re talking about around the Hodges office. Think of this aptly named section, The Rundown, as your monthly recap of all things PR, social and content. Here is this month’s The Rundown and a sneak peak of the October Press Box. Facebook is coming to Richmond Earlier this month, Facebook announced its plans to build a $1 billion dollar data center in Richmond, according to Richmond BizSense. Custom audience targeting is getting even more specific  Speaking of Facebook data, Facebook announced it will be adding two custom …

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Four Ways to Use Facebook Live for Your B2B Business

In a recent blog post, we made the case for why businesses should take advantage of Facebook Live. It’s time and cost-effective compared to webinars and other forms of video. Plus, the demand for video in marketing is on the rise, and research tells us it’s a great way to really engage with a target audience. News outlets are now not the only ones able to report on current events in real time. Influencers and celebrities are using Facebook Live to promote product launches or their overall brand, and businesses and organizations are going live on Facebook to promote a …

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Facebook Live is on the Rise: Why B2B Marketers Need to Use This Trending Social Tool

If you’re not already using Facebook Live in your content marketing strategy, it’s time to jump on the bandwagon. Video consumption will continue to grow, accounting for nearly 80% of all internet traffic by 2019, according to a recent study from Cisco. And despite Instagram’s consistent, rapid growth in users, Facebook remains the most popular social network on the globe. Facebook Live combines these two digital trends and has the added bonus of delivering key messages to a targeted audience immediately. Marketers should be taking advantage of their capability to easily create and share video content on a platform where …

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What to Do When your Media Placement Contains an Error

Errors in the media are bound to happen: incorrect facts, misspellings or mispronunciations, tagging the wrong accounts on social media, you name it. Poynter does a rounds up (“Best of media corrections”) each year some of the funniest slip-ups that caught their eye, errors we might all learn a lesson or two from. But let’s face it, when we’re on the other side of those media miscues, especially when it involves your client, there’s not a whole lot that’s funny. Most of the time, these errors can be quickly corrected, especially when the article lives online. But what do you …

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The Run Down | June

Our rundown of the latest news in PR and digital marketing.

Earlier this year we revamped our monthly newsletter, The Press Box, to include some of the industry-related news and trends we’re talking about around the Hodges office. Think of this aptly named section, The Rundown, as your monthly recap of all things PR, social and content. Like what you read below? Subscribe to receive the next issue of the Press Box. VR Giving Employees R&R at Work The New Yorker highlighted Mure VR, an Icelandic startup that’s hoping to cure ho-hum office environments into “Oh wow!” ones through its virtual reality app, Breakroom. While some organizations have the budgets to create resting …

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Welcoming WRIC’s new VP, Larry Cottrill

We recently had the opportunity to meet with channel 8’s new Vice President and General Manager, Larry Cottrill. We welcomed him in Hodges fashion (with food) during our monthly “pizza storm” where we brainstorm topics over a pizza lunch. Since arriving to Richmond, Larry has really taken the time to get to know the city and local industry, meeting with other agencies, executives, nonprofits and more. Hodges had the honor of being his 78th  meeting. Larry and the Hodges team got to know each other and exchanged questions and tips related to the best places to eat, of course, and …

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