Articles Written By:

Amanda Colocho

Blind person using computer with braille computer display and a computer keyboard.

Ten tips for creating accessible digital content

There’s a lot that goes into content creation: writing, sourcing visuals, assembling graphics and videos and so much more. And all while keeping in mind best practices to ensure your blog posts make it to the top of a Google search and your social media posts are seen in users’ feeds. But even with best practices and an ever-flowing stream of content in play, if your content lacks accessibility, you could be excluding key audiences. The fact is, at least...

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Hand holding smartphone on a news website

Three benefits of earned media

Over the last few years, we’ve seen some local media and newsrooms dwindle while social media platforms grow, but that doesn’t mean your media relations efforts should lose priority. While print media might be inching closer towards becoming our past, publications are adapting to meet audiences where they are: online. From downloadable, PDF versions of the daily paper to daily email newsletters curating breaking and trending news, the media landscape is continuously evolving. Publications also rely on social media platforms...

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Support #BLM with intention, action and commitment

Support #BLM with intention, action and commitment

As millions of people around the globe have united to support the Black Lives Matter movement, demand justice and fight for equality, against racism and much more, organizations, brands and businesses also have been weighing in to show support. Nike was one of the first with this message on Twitter encouraging all to take part in a positive change. Netflix elevated an important message to its following of more than eight million that stated, “To be silent is to be...

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Six degrees of Hodges: A leap day for the books

Six degrees of Hodges: A leap day for the books

What do superheroes, LeVar Burton, superb American Single Malt whisky, historic cemeteries, Ram Nation and Richmond’s mayor all have in common? The Hodges Partnership’s epic leap day adventures. Leap day was a busy day for a few Hodgers, including myself, when I started the day celebrating history in the making with the Enrichmond Foundation at Evergreen Cemetery, followed by celebrity sightseeing at the Greater Richmond Convention Center, where I delivered whisky to the actor who taught millennials to read. To...

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The state of video marketing and a look into 2020

The state of video marketing and a look into 2020

Over the last few years, the consumption of video has skyrocketed, and audiences continue to want more. In 2019, about a third of internet activity around the world was spent watching video, and YouTube is currently the second largest search engine behind Google. That’s because every day videos are used to solve problems, answer questions and provide information on just about every topic imaginable. They also have become a prime form of communication for marketers.   From how to’s, best...

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Four reasons to media train your employees

Four reasons to media train your employees

We all know the benefits of a well-placed story in the media. Part of the earned-owned-paid trilogy of public relations, earned media can be wildly successful at raising your awareness and enhancing your credibility. And by effectively merchandising media hits on digital platforms, you can amplify that success even more. Timely placements also can help boost SEO, complement your content marketing plan and serve as an important leg of your overall marketing program. It also gives employees (and your employer)...

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Content Fundamentals: Finesse These Elements on your Digital Platforms

Content Fundamentals: Finesse These Elements on your Digital Platforms

Your marketing team is putting in a lot of creativity, strategy and effort into making sure your company’s content marketing plan is as effective as possible. But, are they following simple best practices that will ensure content from your company will stand out from the rest? Here are a few best practices to share with your marketing team, broken down by platform, that will help them keep content user and search engine friendly, reach target audiences and generate more leads....

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A Marketer’s Secret Weapon: Trade Publications

A Marketer’s Secret Weapon: Trade Publications

Getting media coverage in trade publications, especially for B2B companies, is a great way to promote your product, service or business to a specific, targeted audience. These publications are professional resources with relevant information on trends, recent developments in the field, new products, techniques and other news that is specific to an industry. If your content marketing game is strong, you’re already sharing these insights on your company’s blog, newsletter, social media pages and other platforms used to communicate with...

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Three best practices to boost SEO

Three best practices to boost SEO

Search Engine Optimization or SEO is the key way to improve your website’s prominence in search engines. There are several rules, tools and plug-ins that can help boost SEO on the backend as well as experts and agencies who specialize in this area. But there also are a few best practices you can employ on your own that will help optimize your company’s website. Some of these also will help improve user experience and can support content marketing efforts. Here...

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Three core elements of a media backgrounder

Three core elements of a media backgrounder

If you’ve lined up a media interview for your boss or an expert in your organization, nice work. Earned media is a great way to generate awareness and credibility about your company or organization. But now it’s up to a reporter to actually tell the story, making it all the more important that you help prepare your boss as much as possible. When prepping for an interview with the media, we’ve mentioned the importance of homing in on key messages...

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The Rundown | October

The Rundown | October

Each issue of our monthly e-newsletter, The Press Box, includes the latest industry-related news and trends we’re talking about around the Hodges office. Think of this aptly named section, The Rundown, as your monthly recap of all things PR, social and content. Here is this month's The Rundown and a sneak peak of the October Press Box. Facebook is coming to Richmond Earlier this month, Facebook announced its plans to build a $1 billion dollar data center in Richmond, according to Richmond...

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Four Ways to Use Facebook Live for Your B2B Business

Four Ways to Use Facebook Live for Your B2B Business

In a recent blog post, we made the case for why businesses should take advantage of Facebook Live. It’s time and cost-effective compared to webinars and other forms of video. Plus, the demand for video in marketing is on the rise, and research tells us it’s a great way to really engage with a target audience. News outlets are now not the only ones able to report on current events in real time. Influencers and celebrities are using Facebook Live...

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