Cameron McPherson is the embodiment of Richmond PR (but he’d be too humbled to make that claim). Cam is a born and bred Richmonder. A proud Ram, he has worked throughout the community in his role at The Hodges Partnership and through numerous service opportunities. He is the most recent past president in PRSA Richmond, he’s on the board of Side by Side and he lends PR support to Family Lifeline and Cookies for Kids’ Cancer.
He is the go-to guy when it comes to higher education and nonprofit media relations. The fruits of his labor can be seen in national outlets, such as The New York Times, Wall Street Journal and The Washington Post.
If you don’t already know him, here’s a little bit more about our very own Cameron McPherson.
Why did you choose to work at Hodges?
I admired the really smart work Hodges was doing and noticed the clients they were winning and I wanted to be part of the team. I thought there was a good mix of local and national clients and it seemed like a welcoming place to be. Turns out, I was right.
What’s an example of a time you’ve been able to help a company achieve a business objective?
I regularly help the agency with new business outreach. I personally love that kind of work because I like meeting people in the community. With the new business process, you hear about an organization’s opportunities and challenges, and you can work with them to come up with creative solutions. If we can’t help, I want to put you in touch with someone who can. More than anything, I enjoy making connections in our community.
What advice do you have for young people who want to get into public relations?
There are so many career paths within the public relations sector. Use your time during college to learn what you do and don’t like. Read and write a lot. You will need to be a strong writer wherever you land in the PR industry. Find opportunities to get published, whether that’s on a blog or your school newspaper. Give back to your community. Volunteer with local nonprofits and seek out ways to use your communications skills for good. Celebrate your uniqueness and consider ways you can leverage it in your career. Be kind to yourself.
Where do you see the PR industry going?
It’s critical that Diversity and Inclusion continues to be a focus of all PR aspects. Our world, locally and globally, is incredibly diverse and we, as communicators, can be more effective counselors when diverse viewpoints are at the table.
What’s your favorite Richmond eatery?
I live in Carytown with my partner Michael. I love Citizen Burger Bar’s patio on a nice day. I tend to get a lot of eyerolls when I say this (since Citizen is known for their burgers), but they have my favorite house salad in Richmond. With grilled chicken and a pint from the restaurant’s extensive draft list, it’s one of my favorite meals.