Making the case for targeted social advertising

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If you’ve been reading our blog lately you’ve probably seen these four words together: owned, earned, paid and shared, as it relates to the future of public relations. Not only is it important for organizations to have a media relations strategy (earned), create original content such as blog posts or microsites (owned) and a social media strategy (shared), but it is now imperative for organizations to have a social advertising strategy (paid).

Next week, Emily Shane and I will be giving a presentation on the importance of social advertising and how you can take your organization’s strategy to the next level. (There are a few seats left, and you can still register here.) We’ve both witnessed the changes that have happened in social advertising over the last couple of years and know that it can be difficult for marketing and PR professionals to keep up. We also know that it can be difficult to make the case for a paid social media strategy, when most of the platforms started off as a “free” way to reach your audiences.

We’re hoping that through this presentation you’ll leave with two things:

  1. A better idea of how your organization can reach its target audiences on social media without breaking the bank
  2. The ammunition you need to make the case for a social advertising budget

We hope you’ll join us on April 21, at 8 a.m. for our Hodges Starters: Beyond Boosting workshop. We promise to feed and caffeinate you, and to keep our presentation to under an hour so you can be on your way. Hope to see you there!

Register for Beyond Boosting

Kelsey Leavey

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