Articles Written By:

Greg Surber

Goooooooooooal: HodgePodge for July 10

U-S-A! The U.S. Women’s National Team! Amirite? To all the countries wanting a better women’s soccer team, here’s your first step: start treating women equally. Summer reading After a 55-year hiatus, Harper Lee delivers her follow up to To Kill a Mockingbird. Read the first chapter (or have Reese Witherspoon narrate it to you) here. In the red Greece may be flirting with bankruptcy, but Fortune has three reasons why the average U.S. citizen may actually be in a worse...

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Why I Got My APR

If you’ve received an email from Lindsay, Cam or me in the last few months, you might have noticed a new addition to our email signature, specifically three letters—APR. For those familiar with PRSA parlance, you know exactly what I’m talking about. For all others, let me elaborate. APR stands for Accreditation in Public Relations, which is a distinction the Public Relations Society of America (PRSA) developed “as a way to recognize practitioners who have mastered the knowledge, skills and...

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Substitution: HodgePodge for June 19

Tony’s on vacation this week, so I’m filling in on the HodgePodge. Cover up Speaking of vacation, do you know what kind of sunscreen you should buy? Help wanted Giving its increasing popularity and rising shipping costs, it’s no surprise that Amazon is getting creative with its courier options. In the groove Whether or not you think vinyl records sound better (they do, by the way), this is how such a tiny needle makes such a big sound. Move over...

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Behind the Hit: CCT in NAELA News

THP recently wrapped up a year-long project with Commonwealth Community Trust (CCT), a local non-profit organization that specializes in pooled special needs trusts for individuals with disabilities. Special needs trusts allow these individuals to have more than $2,000 in personal assets without jeopardizing their eligibility for benefits like Medicaid. Despite this obvious benefit, special needs trusts, particularly pooled special needs trusts that CCT offers, are largely misunderstood by the legal community. We wanted to fix that. Of all the different...

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Give the People What They Want: Aligning your message with what your customers actually care about

Things you probably didn’t know (or care to know) about me. I love Richmond native D’Angelo. I also love—to a lesser degree—Grantland.com writer Rembert Browne, who in my opinion is one of the funniest music/pop culture writers out there. So you can imagine my excitement last week when this happened. (Browne wrote about D’Angelo. I know, right?!?) I was expecting to read about how amazing D’Angelo’s newest album, Black Messiah, is live. What I got was a lesson in corporate...

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Your 2015 PR Resolution: Add a data breach section to your crisis manual

If we keep up at this pace, hackers may very well be Time’s 2015 “Person of the Year.” By now, we’re all familiar with the Sony/The Interview/North Korea saga, where North Korea allegedly hacked Sony’s servers—releasing loads of damaging emails, contract details and the like—with the United States allegedly shutting down the country’s Internet for 36 hours in response. Then over the holidays, news broke that Amazon was hacked, putting thousands of passwords and credit card numbers online. As an...

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Seeing is believing: bad visuals will ruin your content marketing campaign

Content marketing is bubbling up here at The Hodges Partnership. Jon heralded its arrival the other week. It’s been the running theme in most of my blog posts the past year. And other people feel the same way. According to one article, 93 percent of marketers employed content marketing to some degree in 2014. But if you aren’t careful, you will sabotage your content marketing campaign by making this one common, but critical mistake—you aren’t willing to invest in visuals...

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It’s time we all got a lot smarter (or we’ll be out of a job)

Editor. Industry analyst. Blogger. These are people PR folks routinely identify as influencers – those who get the distinct honor of getting bombarded with our pitches, introductory call requests and emails with “quick question…” as the subject line in the hopes they’ll mention our organization in an article. The problem though is that reporters are an endangered species, and more organizations are bypassing the middleman and producing their own content. But as content marketing continues to rise, and more studies...

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Are You Leaving Your Blog Half Finished? Tips for Making Sure Your Audience Actually Reads Your Blog

The past few years, our recommendation to clients about company blogs has shifted from them being a “nice-to-have” to “no-you-really-need-one.” Public relations is becoming more about content creation, and as that happens, blogs are emerging as companies’ best way to showcase their thought leadership with well-produced content in a way that other channels like Facebook or LinkedIn don’t allow. But coming up with good content can take a lot of time, so once you hit “Publish” on that blog post,...

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Between Two Ferns: Just the Right Place for Pitching Millennials

President Obama made headlines the other week by appearing on Zach Galifianakis’ Between Two Ferns, a satirical Internet talk show on FunnyOrDie.com where Galifianakis poses aggressive questions and non-sequiturs to his guests — not the typical media appearance for a sitting president. While it appeared random and mocking at first, the President used the segment to pitch Healthcare.gov. Immediately following, many questioned the President for agreeing to go on the show. Something so irreverent undoubtedly diminishes the Office of the President’s...

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