Articles Written By:

Greg Surber

AP Stylebook updates

Yes, AP Style matters – a lot

I’m in my fourth semester teaching PR Writing and Media Relations at VCU, and the other day a student commented she had hoped she was done with the AP Stylebook after her journalism course. I laughed at her naivety, and told her that AP Style is like herpes, it never goes away. Well, so as long as you work in PR at least. Yes, the AP Stylebook is the source of countless pedantic arguments about comma use and abbreviations, but...

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SEO and media relations have more in common than you think

SEO and media relations have more in common than you think

Not that long ago, PR pros made their name on their ability to get a client in the newspaper or on TV – The Hodges Partnership especially. Heck, most people thought media relations and public relations were synonymous. But then newsroom attrition started making pitching significantly more difficult, all the while social and digital media rose in favor, giving PR practitioners a new sandbox to play in. As a result, many have decried media relations to be dead (it’s not),...

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Four content marketing trends that will shape your strategy in 2016

Creating a marketing plan for next year can be difficult due to the fact that trends change so much from year to year. Once heralded strategies such as link building are now generally frowned upon. As 2015 comes to a close, what should you focus on in the year ahead? Here are four content marketing trends we expect to take off in 2016 that you should keep in mind when developing your online marketing strategies: Valuable content will become more...

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Do you have a rogue sales staff? How to keep sales on message

Does this sound familiar? Your department spends thousands of dollars and months of work developing a sophisticated marketing plan that leverages your company’s strengths for the year ahead. But when you check in with your sales staff six months in, you find out your plan was quickly abandoned for their “tried and true” methods, usually including one-off marketing pieces that in no way reflect your brand standards.  We don’t mean to disparage sales professionals. They are a valued and necessary...

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How to Get the Most Mileage Out of Your Content

If you’re doing any kind of online marketing, then odds are that you understand the importance of a strong content marketing strategy. Good content is key to increasing awareness of your company and boosting traffic to your website. However, a lot of resources go into making just a single piece of content.  Simply posting it to your website and moving onto the next assignment isn’t doing you or your company any favors. Instead of recreating the wheel every time, you...

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Brave New World: HodgePodge for Oct. 23

We are now living in a time that takes place after the future date presented in Back to the Future Part II 1989. My six-year-old self can’t even. Where is Your Retirement Going? What is 2-4% of your 401K over 40 years? A whole heckuva lot. [Insert impossibly wittier headline than that of this story] (No really, I tried!) Long read on how maps have been used in persuasion (read: propaganda). Pick your poison This pains me to write, but...

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The Home Stretch: HodgePodge for Sept. 25

The bike race might be almost over, but this is the BIG weekend. Get excited. RVA! RVA! RVA! Not to shortchange the amazing local coverage of Richmond 2015, but the Washingtonian has put together a fantastic guide of riders to watch, places to eat and sightsee for those venturing in from out of town. An American in Richmond If you haven’t chosen a favorite rider to cheer for, allow us to introduce you to Taylor Phinney. Take your mark Have...

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Richmond 2015 Eve: HodgePodge for Sept. 18

Tomorrow kicks off the UCI Road World Championships. Before we all get wrapped up in cycling fever, here’s a roundup of non-bicycle stories to cap off your week. #istandwithahmed Ahmed Mohamed isn’t the only young teenager who’s engineering while Muslim. (Thank God.) Here are some fantastic programs helping fuel underrepresented students’ passion for science and technology. What’s that sound? Soul music, retro-soul music and neo-soul music: A critique. Holdin’ it down The Federal Reserve has decided to keep interest rates...

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Trading Up: The case for regular media monitoring

So I was browsing through Mobility Magazine the other day, and there was this interesting article on how companies can help employees facing an international move get better acclimated to their new country. Great stuff. You may have missed it.  And that’s okay.  But when one of your main clients is in the moving and storage business, it’s a good idea to stay abreast of things happening in that industry, and Mobility is one of the regular sites I check...

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Could Instant Messaging Apps Be the Next Big Thing in Your Marketing Plan?

Confession time. My first AOL screen name in middle school was MisterEMan83. Because…well I have no idea really. I lived a life of awkwardness then (and debatably now), not mystery. Regardless, my sweet (read: embarrassing) handle and I would spend hours hogging the phone line chatting with my friends. Now at 32, I’m well on my way to being a kids-these-days… adult, so it’s tempting to look at instant messaging apps like Snapchat as just another young adult obsession. But...

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