It’s been a week or so since the new Facebook fan page design took hold and as someone who’s agency is spending a tidy some of money with an online newsroom company (and not using it btw), I’m wondering out loud…Can my company’s Facebook Fan Page replace our online newsroom? Don’t get me wrong, a nice online newsroom where the media can find elements easily may still have a place in the world. But, and hear me out here, I have no problem steering a…
Late today a ripple was sent though the social marketing universe as Facebook announced long-awaited changes to both people’s home page design and the design of Fan pages. My initial gut reaction is that more than ever CONTENT is king. On the people side, the Wall will be replaced by a Stream that updates posts from your friends in real time and seems to allow you to interact with them as well. Your status bar now becomes a “publisher” where you can update status and…
Thin crust or thick, Coke or Pepsi, Michael or LeBron, Tiger vs. (okay, no debate there)…these are some of the great debates of our time. In recent days as social marketing has exploded another one is emerging, is it better to start and nurture a Facebook Group or a Facebook Fan page. ((BTW, here’s the THP fan page, please become a Fan. No back to the blog.) When I first dove into Facebook for our business not that long ago, I did it like many…
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