Posts about Social Media

10 tips for mastering your television Skype or Zoom interview

One of the neatest things about technology advances is how it lets news organizations connect with sources and experts more quickly. With Skype, Zoom, Google Hangouts and other video calling tools, news networks like CNN and MSNBC can get an expert on the air in a matter of minutes. And, right now, TV stations may have no other choice when trying to air interviews with experts. While we’ve all gotten much more comfortable with video-conferencing tools recently, a video interview via Skype or Zoom is more like a traditional studio interview. There are some extra things to keep in mind though. When we’re coordinating Skype interviews …

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Brand voices we love on social media (and why)

One of my favorite questions to ask in intern interviews is, “Where do you get your news?” First, it’s always nice to hear the variety of responses, from local outlets to major national organizations, but one answer we hear a lot is just broadly, “Twitter.” Currently, Twitter is still relatively chronological. Like our intern candidates, I also get a lot of my news from Twitter because I follow many outlets and brands, and I’m seeing a feed of news in real time (verses seeing something breaking on Facebook, only to realize the time stamp was from days ago). And while …

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What is Reddit?

ELI5, TIL, /s— don’t worry, these aren’t new slang terms teens are using to communicate with friends about how unfair their parents are being about a 10 p.m. curfew. IIRC they’re common abbreviations used on the social media platform Reddit. More to come on them in a minute… For the unfamiliar, Reddit is a social platform that refers to itself as the “front page of the internet,” a “community of millions of users engaging in the creation of content and the sharing of conversation across tens of thousands of topics.” The platform is broken down into subreddits (subs), or Reddit …

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A lesson in content marketing, inspired by salad

Those who know me best know I love to cook. If you were a fly on the wall in my kitchen, you’d likely hear me narrating my dinner preparation like I was a Food Network Star. In fact, when I was little, I drafted up a pitch for Food Network because I was disappointed in its lack of children’s programming. Never followed through though. You’re welcome, Hodges. My YouTube homepage is filled with cooking videos. My Pinterest with recipes. At 26, I own a KitchenAid mixer. And the pasta attachment. And I am pretty sure my pulse increases when I …

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Communication Counsel: What you need to know about #influencer campaigns

Thanks to the Kardashians and a seemingly unlimited “influencer” workforce, we bet that within a finger swipe of your social feeds, you’ll find an influencer marketing a product to their followers. The influencer space has quickly snowballed over the last couple of years, and the Federal Trade Commission has been working hard to keep up with the Joneses, so to speak. In a space that is so saturated with influencers, it’s been difficult to regulate and monitor this space. That said, when the FTC comes knocking, you want to make sure you’re all buttoned up. In our latest Creative Counsel …

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What is TikTok? Here’s what marketers need to know

I’m hailing it the most cringeworthy social platform yet. But then again, my mom never let me have MySpace. Plus, it’s the first platform where I am older than the primary target audience, so maybe I’m just getting old and crotchety? TikTok. The what Remember Vine? RIP. And how about Musical.ly? Similar to both those ghosts of app pasts, TikTok is an app for making and sharing short videos. In fact, TikTok used to be Musical.ly until it was purchased by the Chinese company, ByteDance and merged into what it is now. In the app, video creators, normal people like …

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Making the case for knocking down marketing pyramids

If your newsfeed is anything like mine, you don’t have to do more than a thumb swipe to find a friend posting about some product or service that is CHANGING MY LIFE, Y’ALL. In the 50s, you had Tupperware. The 60s, Mary Kay. But what was once contained to our living rooms has now inundated our social media worlds. Multi-level marketing (MLM), or network marketing, is the practice of recruiting an army of associates to sell products – nowadays, primarily on Facebook, Instagram and elsewhere, adding to already saturated social environments. MLMers who take part in these network sales gigs …

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Two Instagram updates you need to know right now

Ever feel like as soon as you finally get a handle on the latest and greatest in the social media world, one (or more) of the platforms just straight up laughs in your face? Same. Instagram just rolled out two new stickers for its Stories feature, and I’m not going to lie, for once I’m actually very excited about these new offerings. Instagram donation sticker for nonprofits If you work in the marketing department of a nonprofit that uses Instagram, your world is about to change. Yesterday, Instagram launched a feature it has teased out for months — the ability …

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Blocking Critics on Facebook Is Not Just Illegal, It’s Bad Business

More than a few years back, we had a client that had an aversion to social media. A small government agency, it was intrigued by the idea of being able to post its news directly to its constituencies on platforms like Facebook and Twitter. After all, such tools were changing – and have changed – the face of public relations and put several target-seeking arrows into the PR quiver. But when the agency realized that citizens would be able to comment on its otherwise oh-so-positive news, it put on the brakes, recoiling over the prospect of John Q. Public not …

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My Take: The Most Influential Marketers of 2018

With apologies to Weiden + Kennedy, whose Nike spot featuring Colin Kaepernick was no doubt the most talked-about spot in 2018, my choice for marketer of the year reflects a strategy that is older than marketing itself and yet has now reached such a critical mass and level of sophistication that it’s difficult to point to anything else that is as effective. I’m talking about influencers. Influencers, of course, have been around for a long time. Asking your friends and neighbors for a recommendation on a plumber or cat food or a financial planner, that’s leaning on them as an …

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