The Gong Blog

Topic: Public Relations

  |   Jon Newman   |   Leave a Comment

PR firms, the social/digital line no longer exists.

An amazing thing has happened and to be honest with you it really has crept up on me. But in thinking about things lately I suddenly realized that when we at THP meet with prospective clients they now EXPECT to talk not only about traditional public relations functions but also about all things digital and social. This is a major change and the final stages of its evolution for me have been in a few recent meetings with business-to-business prospects. Traditionally "B-to-B" are the final…

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  |   Jon Newman   |   Leave a Comment

What is PR?

My dad died a little over a year ago, and to this day he really didn't know exactly what I did for a living. It's not that my dad wasn't smart, in fact as a small businessman he was one of the best marketers I ever met.  It's just that it is very difficult to explain exactly what public relations is, especially to people who aren't marketers. Bottom line, is I'd love to have a dime for every person who after I explained to them…

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