Video Blog: Defining advertising in the content amplification world


First, thanks for all the comments and kudos for last week's maiden Vlog voyage. We want this to be a true conversation and we'd love some suggested topics as well.

This week we tackle the confusion over the terms and phrases used to describe how we sponsor, boost and amplify all the content we're creating.

Traditional, online, and social platforms all offer their own ways to get people to see what you write, shoot and post. It's important to know your options and how you should describe them to your co-workers, bosses and clients.

You may not agree with my descriptions. That's fine. But what we can all agree on is that we need to start with great content. Because if you don't have that all you're left with is just the ads.


Jon Newman

In 2002 Jon cofounded The Hodges Partnership and has helped to grow it into one of the country’s largest public relations firms (based on O’Dwyer’s annual rankings). Jon has taught communications as an adjunct professor at VCU, speaks regularly at conferences and meetings and blogs and tweets about public relations and marketing issues.

Read more by Jon

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