To share or not too…

Is it my imagination or has Facebook recently made it a lot easier to share things, pages, etc.

First, if you scroll down a Fan/Like page and look down the left side, they all have “Share” buttons.  Don’t remember that, maybe I’m wrong.

Second, in the past when you tried to share you first had to select individuals to share with.  Now, the first option is to share it with all your friends in your stream all at once.  Again, I might be late to this party.

You can still send the “Share” as a message to individual friends, but if you’re a marketer trying to reach larger audiences, encouraging your fans/likers to share to all their friends in this new way is another Facebook hat tip in your direction.

Is this too much potential sharing for you?  Let me know.