The Jets and Haiti?  Only on Twitter.  Please Donate.

Social media is an amazing thing.  One minute you’re looking up prices for Super Bowl tickets, the next minute you’re raising money to help people in Haiti.

So here’s what happened to me last night.  I’m on StubHub looking up Super Bowl ticket prices on the off chance my beloved Jets get in the Super Bowl and the equally off chance that my wife and my business partner let me take the trip to Miami.  So I tweet something like this:

Just checked Super Bowl ticket prices on StubHub, lowest ticket price $1800….hmmmm…”

No sooner had I posted that, another post came from local advertising mogul, Aaron Dotson of Elevation Advertising.

@jonnew Tell you what: if the Jets win, I’ll put $100 toward your ticket in honor of your Dad, and ask other Twitterers to join me.

and then…

@jonnew If Jets lose, I’ll put $100 toward that lost ticket to Partners In Health in your Dad’s honor, and also ask Twitterers to join.

Aaron was referencing my post earlier in the week about my dad’s lifelong love of the Jets.  My dad passed away in August and this is my (and the Jets) first football season without him.  Aaron wanted to find a way to make sure I went to the game in my dad’s honor, since my dad attended the last Jets Super Bowl. 

Since I can afford the ticket on my own, I thought either way the money raised to send me and my father to the game should go to charity.  The charity “Partners In Health” is a great one.  It’s founder, Dr. Paul Farmer has spent his life devoted to the people of Haiti and is a past Heinz Awards recipient (ironically, a THP client).

So here’s the ask.  Please click over the Aaron’s blog where he recaps the story and tells why he wonderfully got this ball rolling. 

If you want, there’s a link there to donate money to “send” me and my dad to the Super Bowl.  All the money raised through this will go to Partners In Health.

Thanks again to Aaron and to Scott Pharr for setting up the PayPal link.

Jon Newman

In 2002 Jon cofounded The Hodges Partnership and has helped to grow it into one of the country’s largest public relations firms (based on O’Dwyer’s annual rankings). Jon has taught communications as an adjunct professor at VCU, speaks regularly at conferences and meetings and blogs and tweets about public relations and marketing issues.

Read more by Jon

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