Social media success depends on finding the right content

When we sit down with a new client to plan out a social media strategy, the first question that always comes up is “what kind of content should we post?” Over the past few years, we’ve developed a process for helping clients identify content types and sources, and we’ve shared pieces of that process on this blog before.

Last week, I had the opportunity to do a presentation at ConnectVA’s Social Media for Non-Profits Conference. The talk was called “Enchanting Your Audience” and was aimed at helping participants identify story lines from inside their organization. I spoke to potential content sources (company news, expertise, holidays, partnerships) and outlined a process for collecting that information.

Here’s the PowerPoint, where you can get a peek at some of the templates and exercises we run our social clients through.