Seth Godin is my hero

As I head down this path and make the transition from the old to new world, I realize that there are a lot of people that I can learn from.  The reason I know this, there seem to be about a zillion people out there who claim their “guruness” in the worlds of viral and social marketing.  My problem, and the problem for countless of others like me trying to navigate those waters, is finding who has it figured out and who is just trying to make a quick buck.

Of those who have a good reputation and who have been at it for a long time, Seth Godin “gets” what irks me the most, and explains things in a way that even I can understand.  His latest post on viral marketing really gets to some of the issues that make me cringe when one of my ad agency friends talks about “that coooool video we made” that got tons of views on Youtube.

The bottom line is, is that video marketing?  Or is it the modern day equivalent of throwing a message in a bottle into the ocean and hoping that someone (anyone) finds it?

I have subscribed to Seth’s blog (as have about a zillion other people) and recommend that you do to.

Jon Newman

In 2002 Jon cofounded The Hodges Partnership and has helped to grow it into one of the country’s largest public relations firms (based on O’Dwyer’s annual rankings). Jon has taught communications as an adjunct professor at VCU, speaks regularly at conferences and meetings and blogs and tweets about public relations and marketing issues.

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