Saturday morning (Wizard) observations

Some quick thoughts after the latest Wizard launch in Northern Virginia.

• Amazing how budget cuts have impacted large TV markets like DC.  Two reporters were “one-man banding.”  Meaning they were acting as videographer and reporter at the same time.  Would never happen in the old days.

• Also amazing how many reporters and editors across the board are blaming lack of manpower as a reason for not covering a story.  This will make social marketing even more important as our ability to push out and control content becomes more critical.

• Facebook’s new look and viral capabilities (as we’ve blogged about before) will make it even more important in social marketing effort.  The pictures we posted yesterday on the Wizard fan page, immediately became available on the streams of all Wizard fans to be seen by all of those people’s friends.  Isn’t that the true definition of viral?

• Also look for Facebook to be used more and more like Twitter with people now changing their statuses more often to create a more Twitter-like conversation.  Some will like it, others won’t but it will quickly become the norm and more powerful.