#RVA, this week, we are ALL Rams.

So you thought last week was wild, well Richmond, you ain't seen nothing yet.

Final Four, baby!

And another week for the team, the school and the city to bask in the glow of national attention. First and foremost, let's stay classy and celebrate safely.  Many cities have had their reputations destroyed forever during sports celebrations.  It's also time for forget about Bilas and Vitale, this is way past the debate of getting in or not.  It is about the celebration of success achieved and success still for the taking.  

Jamie Skeen can feel it.Second, we should ALL be VCU.  Most people know I bleed Scarlet for Rutgers, but this week I will proudly wear black and gold.  And why not, Richmonders, even those who are Spiders, Wahoos, Hokies or Panthers may never see the likes of this again.  Let's embrace Ram Fever.  It's time to make last week's pep rallies look like first acts in the ultimate basketball Cinderella story.  

Third, in a city that is in a constant search for its identity but where in recent times we have focused on the intersection of history and creativity, what better way to celebrate that identity than through this team of scrappy underdogs who have used their creativity on the court to continue writing their inprobable history.

A history that is still in the making.

Butler is very beatable, after all.

So Richmond, let make the most of this next week.  Let's unite under the black and gold halo and let this be the start of something as opposed to the end of a magical run.

But first and foremost.  Go, Rams, go.

Jon Newman

In 2002 Jon cofounded The Hodges Partnership and has helped to grow it into one of the country’s largest public relations firms (based on O’Dwyer’s annual rankings). Jon has taught communications as an adjunct professor at VCU, speaks regularly at conferences and meetings and blogs and tweets about public relations and marketing issues.

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