PR story of the day: Game wars? UPDATED
While this cautionary tale (click below) seems to end well, it is interesting how some feel they can and should try to control access to products or news to gain favor of journalists or in this case to avoid negative commentary.
Blacklisting in various forms has been used as a marketing tool for years, rarely to this extent though. Click here for story from arstechnica.com
UPDATE: Within the hour, this tweet was released by 2K Games, The Rednar Group's client…
2K Games does not endorse or condone the comments made by @therednergroup and confirm they no longer represent our products.
— 2K Games (@2KGames) June 15, 2011
Obviously they paid the ultimate price for their frustration with the give and take of journalism.
Would love to hear if you have every been a victim of blacklisting and how you may have overcome this issue.