PR story of the day:  Game wars?  UPDATED

Duke NukemWhile this cautionary tale (click below) seems to end well, it is interesting how some feel they can and should try to control access to products or news to gain favor of journalists or in this case to avoid negative commentary.

Blacklisting in various forms has been used as a marketing tool for years, rarely to this extent though.  Click here for story from

UPDATE:  Within the hour, this tweet was released by 2K Games, The Rednar Group's client…

Obviously they paid the ultimate price for their frustration with the give and take of journalism.

Would love to hear if you have every been a victim of blacklisting and how you may have overcome this issue.

Jon Newman

In 2002 Jon cofounded The Hodges Partnership and has helped to grow it into one of the country’s largest public relations firms (based on O’Dwyer’s annual rankings). Jon has taught communications as an adjunct professor at VCU, speaks regularly at conferences and meetings and blogs and tweets about public relations and marketing issues.

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