Meet the new Linkedin…same as the old….

Hot off the presses from Mashable.com, that quintessential source of all things social media, they are redesigning Linkedin.

Crickets….

Okay, maybe not crickets, but from these quarters not an overwhelming “OMG” either.

Far be it from me to bash one of the social media preferred platforms but I’ve never “gotten” Linkedin.  Facebook, of course….Twitter, took me a little while but I saw the light.  Linkedin, not so much.

Other than a glorified rolodex where people can refer people to others, can someone please tell me the broader value of Linkedin.  No, PLEASE TELL ME.  Maybe I’m missing something, maybe I’m missing a lot.  But it just hasn’t grabbed me.  More importantly, I can’t see the broader marketing value for my public relations clients.  Groups are not as intuitive as fan pages or even the new Twitter “lists.”

And for the new design as outlined in the Mashable article or the blog post that it links to?  Meet the new Linkedin, same as the old Linkedin.

Thoughts, comments, referrals 🙂

Jon Newman

In 2002 Jon cofounded The Hodges Partnership and has helped to grow it into one of the country’s largest public relations firms (based on O’Dwyer’s annual rankings). Jon has taught communications as an adjunct professor at VCU, speaks regularly at conferences and meetings and blogs and tweets about public relations and marketing issues.

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