Meet a Hodger: Alex Clark
She spent the summer jamming on assignments with our creative services team, but as she neared the end of her initial contract with us, Alex Clark started to flex her public relations muscles working on the account side. Now, officially a full-time Hodger, she’s splitting her duties between creative and accounts as our newest account coordinator. Alex was born and raised in RVA and went to Elon University to study strategy communications and communication design, with a little side of studio art, making her a valuable asset to our team.
In case you haven’t met her yet, please learn a little more about our newest team member, Alex!
Why did you decide on a career in PR?
I grew up in a family with a lot of people in the PR world. I got to watch the behind the scenes and see all the fun chaos that came with getting into the industry. I knew at 15 or 16 that I was going to go into public relations.
What advice do you have for young people who want to get into public relations?
Talk to everybody, network with everybody. When I first decided this is what I wanted, I reached out to any person with PR in their LinkedIn title that was willing to talk to me. In fact, Jon was one of those people who responded to me and he gave me great advice and encouraged me to go for it. Jon was a mentor to me, he read behind things, and he was my industry professional that I interviewed for a class about where I saw myself in 10 years.
What are the biggest misperceptions about working in public relations?
That it’s all social media, all the time. When I tell people I work in PR, they think Instagram posts. That’s only a tiny part of what we do each day.
Can you think of a PR campaign that you particularly admire?
Because it dropped today [editor’s note: aka in Early December], Spotify Wrapped is one of my favorite PR campaigns of all time. I think I heard years ago it was an intern idea. But it’s just great – the visuals, the way Spotify excites people when it comes out. The campaign is a great reflection of how I think and my background. It’s a perfect mix of PR creative and strategy.
Have you ever hit Reply All by accident?
I’m not sure I ever have. It’s one of my biggest fears so I double check.
Casey Prentice
A self-proclaimed organizational junkie and data geek who confesses to a secret desire to be a professional organizer, Casey enjoys account management, writing, editing and digital content strategy. Her agency work has helped clients like Virginia’s Community Colleges, VCU, ODU and Virginia DMV.
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