Living the social marketing life

This is about to sound like an AA meeting, but I began serious blogging, facebooking and Twittering about two months ago.  I am now approaching my first thousand followers on Twitter (nowhere need the social marketing God that is http://www.madisonmain.blogspot.com/tter) and I’m pretty happy about that.

Recently some of the social marketing folks that I follow blogged about what their “Day in the life of social marketing” is about and while I don’t think my experience is worth emulating, I have noticed significant changes in my online habits and experiences.  So what the hell, I thought I’d share.

First and foremost, I not only have Outlook open on my computer at all times for email and calendar purposes but my Facebook page is now open all the time as is my Twitter app of choice “Tweet Deck.”  I find myself checking on all of those on a regular basis for not only personal reasons but for business as well.  As I’m writing this as a matter of fact, I just got two Twitter DM’s and a Facebook email in addition to my normal email traffic.

I am starting to use all of these platforms on an interchangable basis and am finding myself more productive while sometimes a bit overloaded.

As with most, I tend to use LinkedIn less, more as a rolodex and a way to connect.  I am using the new status function but more to promote this blog than anything else.

The blog experience has also been eye-opening.  More than a few folks have asked how I have time for the blog as well.  I guess the answer is, I’m just making time.  As with most, an idea germinates and I’m the type of person who once they have an idea, has to get it out of my brain quickly or else my head will hurt.

I’m still in the process of self-teaching things like blog promoition, tags, feed platforms, etc.  I have been blown away by local folks in Richmond like John Sarvay, Kelly O’Keefe and Adam Gainer and Twitter friends like John Sternal, Shonali Burke and Julie Bonn Heath who have linked back and mentioned me in their blogs.

Bottom line, I find that if you are talking to clients or potential clients about this stuff it helps if you can speak from experience.  I hope to keep listening and learning and offer that real world experience to clients, friends and co-workers as best I can.

Please comment below on your social marketing habits and experiences as well.  Thanks.

Jon Newman

In 2002 Jon cofounded The Hodges Partnership and has helped to grow it into one of the country’s largest public relations firms (based on O’Dwyer’s annual rankings). Jon has taught communications as an adjunct professor at VCU, speaks regularly at conferences and meetings and blogs and tweets about public relations and marketing issues.

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