Is Facebook getting way too complicated?

Great time yesterday presenting for our client, Fairfax County Economic Development Authority, at two marketing/communications seminars about the current state of social media.  These sessions, which the FCEDA provides to anyone, are a great way for businesses and organizations large and small to learn the latest about advertising, PR, social media, etc.

Because of the wide range of businesses and groups represented it's hard to cover all the bases on Facebook, Twitter, LinkedIn, blogging, etc. but our main focus for this group was Facebook.  Mainly because of the sheer numbers of Facebook members and the fact that's where most marketers start to develop their social media communities.

As usual we got lots of questions based on the changes Facebook has made in the last year: Timeline, Ticker, EdgeRank, changes to advertising and privacy.  Frankly after each of the two-hour sessions it was amazing that we didn't see more heads literally spinning out of the room.

And then last night Facebook launched Facebook Actions, which will add more action verbs to the Facebook experience, making "like" look tame in comparison.

It all got me thinking this morning, is Facebook becoming too complicated for its own good?

I know the end game is about monetizing the platform but by focusing on ways to make money off the big brands will Facebook make it too difficult for the little guy to market to his or her customers?  In addition will all these new walls, tickers, apps and buttons make it too difficult for the core Facebook user, use Facebook period?

On the one side, we seem to complain about Facebook changes, get used to them after a while, and then six months later wonder why we even complained in the first place.  But one the other side, when does too much really become too much?

I'd love for you to answer that question in the comment section below.  I'm going to be watching this one pretty carefully in the coming months.