INews?  Is this the future of newspaper?

A couple of posts ago I made my fearless prediction of 2009, that one major newspaper would go to an online only model and give permission to the industry to follow along.

In his column today, David Carr of the New York Times speculates on an ITunes-type model, where people would pay-per-article like they pay for songs.

Interesting idea and one of many being kicked around in publisher’s offices across the country.  Another is the Sporting News Today model, where a newspaper-looking file is delivered to your email each morning.  For those who haven’t yet subscribed, you need to.  It is very cool looking and is very newspaper-like down to the full page ads.

For PR folks like me this is all very intriguing as we see the model change and contemplate the outlets of the future.

Jon Newman

In 2002 Jon cofounded The Hodges Partnership and has helped to grow it into one of the country’s largest public relations firms (based on O’Dwyer’s annual rankings). Jon has taught communications as an adjunct professor at VCU, speaks regularly at conferences and meetings and blogs and tweets about public relations and marketing issues.

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