Facebook’s Timeline Cover is valuable brand space

Time to get on my PR/social media soup box and proclaim from on high:

IF YOU ARE A BRAND, COMPANY OR ORGANIZATION AND NOT MAKING IT EASY FOR FOLKS TO SHOW YOUR "COLORS" THROUGH THEIR TIMELINE COVER THEN SHAME ON YOU!

So what do I mean when I say "show your colors?"  My current example (below) comes from my own timeline which is now sporting art work supplied by my fellow Springsteen fans promoting his new album coming out in March. Think of the "cover" as the new expanded billboard version of your profile picture (interesting article on it here).  Now instead of changing your profile picture to show your allegiance to a cause, team or organization or to promote an upcoming event, you can have it live separately on your cover.  It's also takes about three seconds to change the cover so you can switch it out pretty easily.

Since people will now see someone's  Timeline when they seek them out on Facebook, think of how important the cover can be in the promotion of a brand, cause, team or event.  It's really a low-cost no-brainer.  All you have to do is create and supply your evangelists with the artwork and let them do the viral work for you by sending the photo or illustration to all their friends.

Off the soap box now. Please return to your normal Friday schedules.