Episode 23: Peaks and Valleys of 2023

Episode Notes:

In this year-end episode of "Teaming Up," Tony Scida and Casey Prentice step out from behind the scenes of the podcast and discuss the peaks and valleys of marketing and communications in 2023. They each came to the table with one marketing high point and one low, plus a few bonus picks. Then the pair looked ahead to 2024 briefly and highlighted what challenges and opportunities may face marketing and communications professionals in the coming year.
 
Key topics covered in this episode include:

• Marketing successes and failures in 2023
• Marketing campaigns and their impact on business
• Twitter’s decline and purpose-driven marketing strategies
• Marketing trends and authenticity in 2024

Related links:

• The story behind Barbenheimer, the summer’s most online movie showdown (AP News)
• Summer Box Office 2023: ‘Barbenheimer’ Brought Audiences Back, But Uncertainty Around Strikes Could Capsize 2024 (Deadline)
• Land of the Giants: The Twitter Fantasy (Vox)
• Twitter’s first year under Elon Musk: Ad revenue in free fall, fights with the EU over false news, and finally hiring a long-awaited CEO (Fortune)
• The year in Taylor Swift, from The Eras Tour to _1989 (Taylor's Version) _to Travis Kelce (AV Club)
• Behind the Backlash Against Bud Light (New York Times)