Creative isn’t an add-on, it’s a must have for content marketing

If you’ve been writing or perusing jobs lately, you’ve probably seen that when it comes to content creation and social media positions, most requirements include bullets for writing skills and creative capabilities. To get one single person to do both of those things well, you’re asking for a unicorn. But lucky for you, we’re a collective of people which means by bringing our content marketing and creative services teams together, we can be your unicorn.

Creative and content go hand and hand, and you really can’t do content marketing without it. Here’s why.

We’re all goldfish.

Everyone has heard data about attention spans, and while the average number of seconds vary, most experts agree our attention spans are dwindling by the year. Pair that with an infinite amount of content online, and you’re up against Goliath-like odds that your content will even be seen. Help your case by ensuring that you engrain creative visuals throughout your content marketing strategy to make it sticky and engaging for viewers or users.

Give the algorithms (and, of course, the people) what they want.

Social media platforms are designed to keep people on their platform and to keep them engaged (they are glorified advertising platforms after all). In that spirit, algorithms reward content when it keeps people engaged for longer periods of time (aka videos, GIFs). And look, we’re guilty as charged here, but content that is text + URL isn’t going to be rewarded by the Meta gods because you’re driving people away from social media. Bring your content to life with graphics, photos and videos.

Hit your audience with a 1-2 punch.

Take yourself back to your school days. Were you the person who thrived in a lecture, or were you better off reading the textbook and skipping the droning? We all learn differently, and we all process information differently. Creative allows you to elevate your messages in a different medium. Not only can you create a social post that has post copy and creative that talks about your message, but you’re also making your content more accessible to individuals with disabilities or those that need a message repeated multiple times for it to land.