Articles Written By:

Jack Gorman

Sometimes an Award is Just the Icing on the Cake

Most people don’t start a project with the intention of winning an award. You come to work, do your job, and, if you’re lucky, enjoy what you do and make a positive impact. When all the pieces come together and your work is acknowledged outside of your client team, it’s like the icing on an already scrumptious cake. Last year, The Hodges Partnership assembled a team to launch the Virginia Spirits Board Marketing office, tasked with developing and executing an integrated marketing and branding program…

Five Tips for Effective Advocacy with Legislators

Advocating for your cause doesn’t need to be complicated. However, there are a few ways you can make your efforts more effective and long-lasting. If your public relations effort is weighing heavy on the public affairs side of things, then you’ll want to jot down these five tips. Make friends before you need them If an advocacy day in the General Assembly or on Capitol Hill is the first time you are meeting your elected official, you may already be behind the eight ball. Get…

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