#AskJon: What’s your stance on employee involvement on social media?

This is a really big thing for us and for our clients. And, what we say to our clients is, first of all, there needs to be an overarching strategy. And employees need to understand that they can’t go off willy-nilly and be tweeting or posting stuff on Facebook without going back to the main communications head and saying, “hey this is what I want to do,” and making sure it fits into the strategy.

The second thing, and the most important thing, is use your employees as the way to get the news out. Even if you have 15 employees, like the Hodges Partnership, you can rely on them to retweet, repost, post stuff on Facebook and create that ripple effect for the content that you want to get out. If only one person is doing that, only their contacts are seeing the information. If 15 people or a hundred people are doing that, just think about the ripple effect that happens and it gets your content out to so many more people.

So, rely on your employees to create that ripple effect — Hodges I’m talking to you, too.