#AskJon: What’s one way I can improve my social strategy? [VIDEO]

Your social strategy should be rooted in your communication strategy. Go back to those three to five messages that you decided to communicate to everybody, and go back to the persona so you know who you’re communicating to. That’s your safe place. If you feel like you’re being asked to post things that don’t fit into those communication strategies and personas, then you’re probably not on the right track and you should take a step back, look at everything, and then decide, okay are we shifting here, should we look in a new direction or should we put that content in that post aside because it just doesn’t fit into what we’re doing from an overall strategic process.