#AskJon: What makes video content marketing a great tool for business, big or small?

First of all, it’s a lot less expensive and time intensive than it used to be. For example, we’re shooting this with about an initial investment of two to three thousand dollars worth of equipment that we don’t have to keep on buying over and over again. Plus, even if you’re looking at an outside videographer, those costs are a lot less expensive than it used to be. I’m shooting this video today, but we’re also shooting three or four other videos that you’ll see in the coming weeks. So we’ll knock these out in about an hour.

Some interesting statistics related to video and content: about ninety five percent of mobile device users share video and they view the video on their mobile devices, and then second of all, about ninety percent, again, of people say that video is the most memorable content that they look at, retain and then also share. So, those are two important things, as we’re moving now to a more mobile society, and people are viewing their content on their mobile devices.

And, as you can tell by watching this video, while it’s good, it doesn’t need to be a work of art. You can be pretty straightforward, especially in the b2b space. You can have talking videos like this, with the captioning, that really convey what you’re trying to get across. Plus, all industry leaders, everything we read, is telling us that not only is video here now, video is here to stay. And, we’re seeing it coming from the big media companies as well, as some of them have actually dropped the people writing written content for them, and are going to all video formats.

So, for all those reasons, video is important, is here to stay and something you should consider as a main piece of your content arsenal.