#AskJon: What do you make of the news that Facebook is pursuing original programming? [VIDEO]

So as a sports fan, this is a topic near and dear to my heart, because folks are very concerned about the future of ESPN given the fact that folks are leaving cable and satellite and going for over-the-top broadcasts. It’s natural that communities like Facebook, Twitter, I’m surprised LinkedIn hasn’t gotten involved yet, are getting into video in a number of different ways. But they have built communities. They have built in audiences, so it’s natural that content providers of all types, as well as the Zuckerbergs of the world, are going after more content, like Hulu and Netflix has. They’re the reverse paradigm. Netflix and Hulu had to build the audience with good content, Facebook and Twitter, LinkedIn, Instagram, already have the followers so it’s natural to marry the two of them together. So, in the future, instead of looking at Facebook, Twitter, Linkedin and others as social platforms, we need to start looking at them as broadcast platforms, because that’s really what they’re going to evolve into.