#AskJon: How do I leverage earned media success on social? [VIDEO]

It’s great to get that earned media hit online, or in print, or on television. The question we’ve always had after we get that hit is, “what do we do with it?”

We now have the advantage of having social platforms as a way to communicate to all our different audiences. So, of course you want to take that print hit, or the online version, or that video hit, and post it on all your social channels. You want to encourage all of the people you work with, your employees, your associates, to share that as well.

The big question then is — and we say “yes” is the answer to this question — if it’s something really big and you have the budget, put some money behind it, and make sure that all of your audiences and personas that you want to hit see the placement that you get. So, adding the money to that is important part of the equation, as you promote your earned media.