#AskJon: How do I know if my news is newsworthy? [VIDEO]

This is the age-old question that PR firms and clients have been dealing with since PR was created. Right? What is newsworthy. What bubbles up to be worthy of news coverage. So, where I would start, would be research. Look at the media outlets that you want your client to appear in. See what they’re covering. See more importantly what they’re not covering. And, see if the news that your client has asked you to create bubbles up to the level of coverage. If it doesn’t, then you have to go back and have a serious conversation with your client about whether the news is worthy enough for coverage or whether you need to work with them to create something that’s even more newsworthy.