#AskJon: How can I prepare my CEO for a TV interview?

So, I recently had to work with my daughter, who is working on a project, and coaching her through being on television. And, not to say that CEOs or 17-year-old girls meet somewhere, but the premise is pretty much the same.

You want to start with a couple of different basic premises, either the old who, what, when, where and why, and how to communicate those things right off the top, or think about what are the three things, no matter what the reporter asks, you want to communicate. And then you work with your CEO to make sure that they have those three points — or the who, what, when, where and why — down pretty steady, and make sure that no matter what they’re asked, the CEO is trained to answer those questions the way he wants or she wants to answer them first. And make sure that those are the key points that are communicated right away. Everything else is gravy after that.

And, in subsequent video blog posts, we’ll talk about things like how to dress, what to wear, when the interview’s beginning and over and all those types of things.