#AskJon: Is it better to post videos native to social? [VIDEO]

This is a question that we’re debating in house right now. It depends what your goals are. In our case, our goal really is to drive traffic to our website, to our blog.

The reason why we want to do that is because our experience is, once people go to our blog, they then bounce around the rest of the website, and we get more visits and more interest in the rest of the things we’re doing.

Even though it’s great to post it directly to Facebook, people then just go to the Facebook page, which is not our goal and why we’re trying to do this. So, the question you need to ask yourself is “what is the goal of the video?” Where do you want them to go; where you want people to see the video. If it’s on Facebook, then post it to Facebook. If it’s on Twitter, then do it there — Periscope is part of Twitter, obviously.

But, if you want people to go to your website, then post it as part of your blog and drive people there using all the social channels and social advertising platforms, as you would with any other blog post.