Paid Promotion

With a savvy paid promotion strategy, through social and traditional media, you can increase the likelihood of having your message heard by the right people at the right time.

Reach and Grow

Gone are the days when you can equate public relations as “free” coverage. There is still opportunity to earn you coverage, but with thoughtful paid promotion, you can take those messages and better serve them directly to your intended audience. We work with you to identify your priorities and how to layer paid into the mix to reach your goals.

This doesn’t mean everything needs an ad! Paid promotion can also come in the shape of sponsored content in a key news publication or by way of a local influencer who can help amplify your talking points to an engaged, overlapping audience. For this part of our work, we do several services in-house, and for larger media buying strategies, we’ll bring in one of our trusted partners to help deliver successful results.

  • Influencer Marketing
  • Meta Advertising
  • LinkedIn Advertising
  • Sponsored Content Development
  • Paid Media Partner Referrals

Case Studies

Content Marketing Case Study

Hodges Embraces Earned-Owned-Paid Approach to Support Higher Education Brand Reputation Strategy

Leveraging an EOP tactical mix to build reputation and boost enrollment, Hodges generated millions of impressions that increased likelihood to enroll.

Results:

  • Enrollment increased 4.3%
  • Likelihood to enroll increased 19 points

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Public Relations Case Study

Hodges Leads a Statewide PR Effort to Support Critical Workforce Development Program

Using an EOP approach, emphasizing community relations to recruit early educators, Hodges supported the hiring of 100+ early childhood educators.

Results:

  • 729 total leads generated
  • 100+ hires made at early childcare employers across Virginia

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