Building the bridge
For a long time I’ve been contemplating a subject for a blog. I didn’t want it to be just another new media, PR blog from some guy spouting off on all the latest gadgets and outlets available in the ever-changing world of marketing. As part of the “older” PR generation (I hate to admit it), I lived through the online avalanche of the late 90’s, when everyone had to have a website. Then it took them years to figure out what to do with it. …