Cameron McPherson, APR
VP, Advocacy
Cameron builds strategic statewide communication campaigns that increase awareness and build public support. His familiarity with Virginia’s local markets helps clients navigate and understand complex and emerging issues. A self-confessed news junkie, he regularly executes statewide media relations campaigns, tapping media relationships from throughout the Commonwealth to create sustained coverage that drives interest. He frequently assists new companies, restaurants and other organizations launch in the Richmond market through public relations tactics. Cameron is a past president for PRSA Richmond and the president of the Richmond Public Relations Foundation. He lends pro bono PR support to Side by Side, and also serves on the organization’s board of directors. Cameron was named one of Style Weekly’s “Top 40 Under 40” in 2014 and back in 2011 PRSA Richmond selected him as its Rising Star. Known for his flexibility in working with clients and media alike, his flexibility in his elbows (double jointed!) is thankfully less well known.