Facebook changing Fan to Like…

Not sure how I feel about this one, but Facebook is once again tugging at the social media rug that we all stand on and giving it a swift pull.

Coming soon, you will not have to “Become a Fan” of a brand or Fan page, all you will have to do is “Like” it.

All the details are not there yet, but is it yet another move to make Fan pages more accessible to the close to 500 million active users.  Our guess is that those “Become a Fan” ads will become less threatening with a Like “Thumbs up” included in them.

As a marketer I guess I should be happy that the lines are blurring and that there will be a lower psychological threshold for people to link to one of my clients.

As a Facebook user who already has too much stuff in his stream it will force me to pick and choose (even more than I do now) what I like on Facebook and what I don’t.

In the real world, there is a great difference between being a fan of something and/or just “liking” it.  Facebook has decided not to make that great a distinction.

Once again, as we marketers get too comfortable with our social media platforms and how we work with them for clients, they tug at the rug.  Another cautionary tale.

Your thoughts and comments?  Thanks.